Vodafone, special campaign for loads of 250 minutes and over!

This was a free campaign prepared specially for Vodafone subscribers. Just by loading 250 or more minutes, you win a free 3-month info, Football or News packet from Vodafone STK Services Platform.

The campaign was communicated to the subscribers by Vodafone via media channels of advertisement to the target market (250 minutes and over loaders) using bulk SMS.

At the end of the free period of subscription, subscribers were sent a notification regarding passing to the normal charging. They could continue getting their services as well as pass to some other service.

Other loyalty campaigns within Vodafone STK

During the year 2009, for the subscribers of Vodafone were arranged special loyalty campaigns that used to make possible not only info service packet (News, Sport, Football, Weather, Astrology, Video News) but also free download of contents.

Vodafone sent messages via its internal channels to the target users in order to notify for the services. The campaign had a very positive response from the users with a large number of requests for download and subscription to the services. At the end of the free period of subscription, a considered number of subscribers continued getting their contents being charged.

Now, on the go of 2010, Vodafone is still arranging similar loyalty campaigns and is still being successful.

Loyalty Services on Cetech/Adtech brands

Cetech/Adtech group implemented a lot of campaigns and loyalty services on their Value Added Services such as Ringofon, Cebinde and Garantiarkadas.

• Free subscription campaigns were arranged,

• Survey, Question&Answer, Quiz, Vote and contests were arranged,

• Campaigns arranged for mobile contents, entertainment and community services,

• For the subscribers on at least one service were given discounted contents and extension of subscription period. For each content download and service usage the subscribers collected points.

• For the subscribers with the longest subscription period were given free content and service period extension as much as they had downloaded contents and used the service. As well as they were given virtual rewards such as SMS and minutes.

• Besides virtual rewards for the attendants of campaigns, there were also big physical rewards to them such as phone, electronic devices, car etc… via a lottery drawing. After the drawing, the winners were given the rewards and all the other users were notified via message on the internet and advertisements.